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Viral marketing is a concept used to pass on a marketing message to others, while creating a potentially exponential growth in the message’s visibility.
There are several ways to apply this concept to promoting your website online, and the good news is most of these viral methods discussed here are absolutely free. See below…
You’d be surprised how this simple, free marketing tool can work to your advantage. Unfortunately, most people do not maximize their exposure potential. Signatures can be an excellent viral method if used effectively.
As you probably know, most email programs will allow you to create a signature that can be attached to every message you send. Be sure to add the signature to all your outgoing emails and replies.
Include a catchy tagline and add a separator like a dotted or squiggly line between the email message and your signature. It helps set it off from the text and decreases the chances of it getting overlooked.
Keep the tagline short and sweet. Don’t write a long paragraph because people won’t take the time to read all that text. Here’s an example of a good tagline:
I must say that I’m surprised that this viral trick is not used more. It can be very useful, especially if you have a site that is geared towards entertainment.
The idea behind this is to create a simple screensaver that promotes your site and then offer free downloads to your visitors. Imagine thousands and thousands of people flashing your site’s address across their PC screens.
Now, you may ask, “Why would someone want to download a screensaver advertising my site?” Well, that’s a good question and the answer is you have to make the screensaver appeal to them.
For example, I used this concept on a site I owned a few years ago. It was a website about the NBC soap opera Days of Our Lives. I created a screensaver that rotated pictures from the cast.
I bought a simple screensaver creation program from a company called CustomSavers.com (no longer exists). The software was very easy and it automatically creates a simple executable (.exe) file that you upload to your website for your visitors to download.
To promote my site, I created a simple JPEG image ad for my website that rotated along with the pictures of the cast. The program also imbeds your website address in the control panel of the screensaver so when people adjust the settings your link is displayed.
The nice thing about this viral marketing tool is that your visitors do all the work. Screensavers are fun so people enjoyed telling their friends about it. In no time, my site was getting instant exposure thanks to the numerous Days of Our Lives fans that helped spread the word.
In order for this to be effective, it’s important to create a screensaver that relates to the theme of your site.
For example, if your site is about gardening and you offer a screensaver with pictures of birds, it may not go over as well because that’s not what your audience came to your site for. Offer a screensaver that relates to what your site is about.
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