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Promotional email campaigns are a very well known and ultra successful email marketing technique with the potential to generate a massive ROI. Professional designers know how make the best out of this type of campaigns, so today we’ve prepared a big portion of inspiration for you. A collection of promotional email designs which instantly grab the attention. Of course, promotional email campaigns cannot solely make your recipients fall in love with your brand. They need to be combined with transactional emails and other marketing channels. Want to learn what Transactional Emails are?
For today’s post we have put together 28 promotional email templates, falling into different categories of campaigns, such as:
sales
offers
promotions for new products
promotions for holidays or special occasions Sale
promotional email designs
This is one of the most popular and effective promotional email campaigns. Sale campaigns usually provoke the recipient’s curiosity. Combined with a great design, this kind of promotional emails can generate lots of click-throughs.
We will show you real examples of email sale campaigns by famous brands such as Luciana, Toms, Free People, Madewell, Grandtree, Diane Von Furstenberg and others.
Promotional email marketing is sending a message that’s focused on driving a purchase or conversion. These emails are either triggered or sent manually, but the hallmark is a clear call-to-action in order to convince viewers to take the desired action. These messages are part of a campaign aimed at generating revenue and helping customers move forward with your brand.
The best promotional emails drive the recipient to take immediate action. All things considered, the copy and design of promotional emails move the reader quickly through a persuasive process towards the end, whether that’s a sale, a download, registration, or sign-up. Most often, these are presented within a specific timeframe.
If you’re hooking the reader with an appealing, valuable idea that speaks genuinely about your brand, you’re on the right path. For example, limited-time-only events. But be cautious about the frequency of your promotional messages. Sending too many can erode consumer engagement and retention, as overwhelming an inbox is simply annoying.
Once a week, or even twice a month, is a better rate of delivery. This way you avoid spamming and harassing people’s inboxes. Setting a reasonable delivery schedule keeps your brand in mind, yet doesn’t consistently undercut the value of your product or service. These sparse emails are a treat by comparison, part of a rewarding brand experience. Less is more with promotional email.
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