Transactional email is a type of email sent to facilitate an agreed-upon transaction between the sender and the recipient. Transactional emails typically contain information a recipient wants or needs and consequently have very high open rates. Common transactional email use cases include, account creation emails, password resets, purchase receipts, account notifications, and social media updates like friend and follower notifications.
Transactional email is a method of customer communication in which automated, real-time messages are sent to users through email after a specific action has been performed within an application or website. These types of emails are narrowly focused to facilitate an agreed-upon transaction between the sender and the recipient.
Transactional emails not only validate and assure recipients that an action they have taken within a product or application has been completed, but also strengthen customer relationships by opening up channels of communication with personalized messaging.
Email sent from one sender to one recipient, usually related to account activity or a commercial transaction. Examples include password reminder emails, purchase confirmations, and personalized product notifications.
Automated transactional emails that are triggered by purchase activity in your connected store.
Automated transactional emails that are triggered when someone adds products to their online shopping cart, but doesn’t complete their purchase.
These are contacts in your WebsApex list who have interacted with your store but haven’t ever subscribed to your bulk email marketing. They are eligible to receive transactional emails like purchase confirmations and receipts, or be targeted with ads.
Email sent from one sender to multiple recipients, usually for marketing purposes.
A tool that allows you to create an email or series of emails that are triggered by a sending event.
One of the fundamental components of successfully executing transactional emails is the principle of instantaneous delivery. These types of messages often fulfill the expectations of a user after they’ve engaged with a business feature – ensuring top-notch email deliverability is critical to the success of transactional messages. Understanding the functionality of transactional email can open doors of opportunity for product and customer experience programs.
Transactional emails are most commonly generated automatically by e-commerce or other software applications that call an email API to create and send messages. Sophisticated product teams typically configure their product or application to trigger an email API after a certain action has been performed by the user. Thus, messages are sent instantaneously and delivered straight to the user’s inbox at the moment of transaction
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